Chowking will soon to open a new branch in Echague Isabela offering its customers a bigger dining space and new food menu that will also suit the tastes of the locals.
Located within Echague’s commercial district, near the Isabela State University (ISU) Main Gate, the new upscale restaurant branch can accommodate more than 50 people and several meal recipes prepared especially for Echageños and college students.
There will be no need to visit Santiago and travel a couple of minutes to have a fast-food experience any time.
Chowking is a Philippine-based chain that pioneered the Asian quick-service restaurant concept. The concept combines a Western fast-food service style with Chinese food. Chowking predominantly sells noodle soups, dim sum, and rice toppings. The company was founded in 1985 at a time when Western-style burger joints were dominating the Philippine fast food scene.
In 1989, Chowking started expanding its market share amid the volatility in the domestic market. It started its franchising operations and made its entry into the provincial markets the same year. On January 1, 2000, Chowking became a wholly owned subsidiary of Jollibee Foods Corporation, the Philippines' biggest fast-food chain. The change in ownership gave rise to store renovations and a new corporate look and mindset that is visible from front-end to back-end.
Chowking marks another milestone in celebration of their 25th year as they strongly hold onto the top spot with the launching of a refreshed image, a new generation of brand advocates, a new logo, and an array of new menu offerings – all in part of their role in inspiring the working man’s journey to success, for themselves and for their families who inspire them.
This marks another milestone on Echague’s growing economy and commercial industry.